Market research Surveys

Market research surveys are common these days. I receive minimum of 10 emails a day asking me to take a market research survey.It is also lucrative it tells me if I am able to complete the survey I would get a gift voucher, check and other benefits. But be careful some are spams.Literally just by clicking the link your computer gets infected with viruses that would capture your personal data and you can be in loss and might even be a victim of identity theft.But what exactly are these surveys, why would they pay us, we blindly give answers to some questions just to complete and get the voucher. Many big companies and corporates wants to know the trend how people think and what their needs are so that they can develop products and services as per their needs and make the business grow. So they would outsource these kind of surveys to Market research companies and the gift voucher is sponsored by the business/corporate. 

The Market research companies cannot actually go and interview the people or it might be too expensive for them to do it so they choose the way of sending emails to people and attracting them by offering gift vouchers just to give some opinions.This is awesome I take them everyday in my free time.